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Brand and Strength
Core Businesses and Segments
Global Presence and China Strategy
Brand and Strength

Founded in London in 1793, Bonhams is the world’s oldest leading international auction house still under private British ownership. In 2025, the firm achieved total global sales of $970 million through auctions and private sales. With operations spanning 25 countries and covering over 60 categories, and buyers from 133 countries, Bonhams maintains its leading position in the industry through its expert appraisal system, global network, and diverse range of high-end categories.

Core Businesses and Segments

Bonhams holds over 450 professional auctions annually, with Asian art, classic cars, luxury goods, and fine wines as its core strengths. Among these, Chinese Antiques and Art serves as the cornerstone of the Asian segment, encompassing Ming and Qing dynasty imperial porcelain, jade, Buddhist sculptures, and calligraphy and paintings. In 2025, the global sales volume for Chinese Antiques and Art exceeded £78 million; segments such as classic cars, jewelry, and whiskey have repeatedly set auction records, supported by comprehensive online and offline trading platforms and private sales services.

Global Presence and China Strategy

Bonhams operates 66 auction and office locations worldwide and maintains 57 specialized research departments, with Hong Kong serving as its Asia headquarters. As one of the first international auction houses to enter the Chinese market, Bonhams uses Hong Kong as a hub to curate exclusive sales, offering one-stop services including cross-border logistics, customs clearance, and valuation. This approach deeply connects Chinese collectors with global markets and promotes the international dissemination of Chinese art.

Core Auction Categories (Specialized Segments + Benchmark Sales)

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Asian Art (with a focus on Chinese art)

This auction house features core collections of Chinese antique art including Ming and Qing imperial porcelain, ancient ceramics, jades, Buddha statues, bronzes, scholar’s items and classical furniture, hosts special Asian Art Week sales in London, New York and Hong Kong with record-breaking lots, alongside Chinese paintings, modern and contemporary ink art, and diverse Asian art such as Japanese ukiyo-e, Korean antiques and Himalayan art, achieving outstanding global transaction volume.

Classic Cars (A leading global auction house)

Bonhams is one of the world’s top three classic car auction houses, hosting dedicated auctions at premier events such as the Goodwood Festival of Speed, Scottsdale, and Bollier. It specializes in classic cars, race cars, and limited-edition supercars from brands including Ferrari, Porsche, Bugatti, and Rolls-Royce.
 Auction Highlights: At the 2024 Goodwood auction, a 1962 Ferrari 250 GTO sold for over $44 million, setting a new auction record for the model; the luxury car segment accounts for more than 15% of the company’s annual global revenue.

Luxury Goods and Collectibles (Core Categories for High-Net-Worth Collectors)

Jewelry and Fine Watches: Natural diamonds, colored gemstones, antique jewelry, and top-tier timepieces such as Patek Philippe, Vacheron Constantin, and Rolex. With Hong Kong, London, and New York as the core auction hubs, single jewelry auctions frequently exceed $100 million in total sales.
Fine Wines and Whisky: A leading global auction platform for whisky, specializing in Scottish single malts, Japanese whisky, and prestigious Bordeaux and Burgundy wines. In 2025, a rare 60-year-old Macallan bottle was sold at a dedicated whisky auction for over £2 million.
Other Categories: Western classical and modern/contemporary art, photography, antique silver, handbags, stamps, coins, military memorabilia, and more, covering the full spectrum of high-end collecting needs.

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